Any content business that is struggling with new digital models nowadays, shall take a look at music industry: they were the first ones to face the challenge, and now they are pioneers in finding innovative solutions. Knowing this, Future Music Forum has brought together a leading-edge clique of professionals, eager to explain their answers to the questions asked in such troubled times.
Lodged at the old Damm Factory, well-known in Barcelona as one of the more active music sponsors in the city, Future Music Forum has provided a superb stage for some of the biggest stars of the business behind the scenes and out of the traditional labels field.
One of the brightest talks of the event was Mark Mulligan‘s, co-founder and analyst at Midia Consulting, who emphasized how technology has an essential role to modify the relationship between society and music: from the birth of radio to Spotify today, reactions have been many and very different, but music has survived, enlarging its reach. Using Mulligan’s words: “Not fighting the technology is the best we can do”. In his speech filled with graphics and data, he settled the four main phases on digital music: first, piracy; second, download; third, streaming; and fourth, the rise of curated and listen services, which is the one where we are placed now. Asserting that there is still a long way to go through, for instance on the streaming path or the fans engagement, he pointed out that “artists still need to find their pop-corn”, as they haven’t found yet the alternative way of getting the expected revenues from their work. Continue reading “Future Music Forum Barcelona”