By choice or by force, many business are quickly turning into free. Default price in many services tends to be zero, and this situation which at first affected music, books and other items, easily reproducible by digital means, now starts to have an effect on physical items too: this was one of the impacts of the transformation of atoms into bits, and this will be one of the consequences of the transformation of bits into atoms. The free circulation of files on-line and the spread of digital fabrication join to create a new background where obtaining a particular object won’t be necessarily related to its purchase, as it could be made for free.
In his book <<The Curve: From Freeloaders into Superfans>>, Nicholas Lovell analyzes in detail this new business context where free products are taken for granted, and proposes solutions for those who are searching for a way to gain their earnings in the current situation. In Lovell’s book, you can find a very interesting and up-rising thesis: you can earn benefits from a free-of-charge business model, the key is just to understand what can you give without cost, who your customers are, and what are they willing to pay for.
The Fab City Symposium took place on Monday 7th July, as part of the Fab 10 Barcelona Conference. Throughout this one-day event, noted speakers shared their experiences and insights on a range of issues related to digital fabrication, focusing on the role that technology, policy and society have to achieve self-sufficient and productive cities. Circular economy was also an important issue that some speakers addressed. The event was kicked off by Antoni Vives, Deputy Major of Barcelona, and Tomas Diez, head of Fab Lab Barcelona.
We were eagerly looking forward to hearing Neil Gershenfeld, head of MIT’s Center for Bits and Atoms, and main leader of the Fab Lab movement. Of course, we weren’t disappointed: with his clear and condensed style, he explained the essential features of Fab Labs, their impact on society and economy now and in the future, and the roadmap of Fab Lab movement for the next years. Very aware of the transforming potential of these laboratories of fabrication, he emphasized their role as a tool to change the way we understand our relation with the day-to-day life and the objects around us. From democratization of fabrication tools to machines making machines, from programming of functional materials to the emergence of the personal fabricator, his speech guided us step by step by the road Fab Labs and Digital Fabrication will go through.
The impressive curriculum of Oscar Tomico makes clear that he has exceeded by far the “young promise” state. Developing several simultaneous projects as researcher and professor from Eindhoven to Tsukuba and many other renowned universities, this Barcelona- born Designer has transformed interaction design from a weird way of imagining things to a reality surrounding us in our daily live in the more natural manner. Focusing now on Smart Textiles, he gave an enthralling talk at Replic_age 2014 Madrid about how our clothes will change and improve our lives in years to come.
Replic_age Day 2 was arriving to its end, and everyone was taking their place in front of a supersized screen where they will broadcast the Champions League final match between two historical rivals: Real Madrid vs. Atlético Madrid. While people took their beers and get ready for an intense soccer time, I asked Oscar Tomico if he would be so kind to grant me some minutes for an interview. And despite all the excitement, noise and loud laughter around us, he strung together a long thread of really deep-minded thoughts about Smart Textiles, Wearables and the future of fashion industry.
P.N. Which lines are you mainly developing by now?
O.T. Nowadays I’m focusing mainly in two lines: by one hand, designing services based on Smart Textiles; by the other, taking Wearables to fashion. On the first line we are trying to help textile industries to change with the help of creative industries, revolving the basis of their business thinking. For instance, transforming the vertical production structure to a flatter, collaborative structure. We help them to go from a very general idea about the future to specific projects to be carried out locally with available infrastructures.
P.N. There is a growing interest by locally made products. Do you think this is a real way to revert globalization?
O.T. Actually, I think that the idea of creating something separated from one’s own context and history is a dead idea. Now people is realizing that if everybody makes furniture as Ikea, Ikea will make it cheaper… so it won’t be a really good idea. Everybody making Scandinavian design, it has not sense at all. Hence people is realizing that the only way of distinguishing your product is that it reveals the place where it came, the materials and culture that come from the place of one’s own. We shall design locally for a global market.
Digital is ubiquitous, like it happened with electricity. It is not a novelty anymore.
We live in an hybrid age. Differences between “old” and “new” technologies become irrelevant. Every day, new projects merging physical and digital worlds are born.
PostDigital Node is a blog about bits and atoms.
We are aimed to promote projects related to Digital Fabrication, Maker Culture, Niche Factories, Wearable Tech, Internet of Things, Big Data, Smart Cities, Open Hardware, Sharing Economy, Legal Tech, Smart Health, Biohacking, Civic Tech, DIY / DIWO, Crowdfunding, Open Source, Creative Commons, Open Design, and more …
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