Future Music Forum Barcelona

Any content business that is struggling with new digital models nowadays, shall take a look at music industry: they were the first ones to face the challenge, and now they are pioneers in finding innovative solutions. Knowing this, Future Music Forum has brought together a leading-edge clique of professionals, eager to explain their answers to the questions asked in such troubled times.

Lodged at the old Damm Factory, well-known in Barcelona as one of the more active music sponsors in the city, Future Music Forum has provided a superb stage for some of the biggest stars of the business behind the scenes and out of the traditional labels field.

In the hall of Damm's Factory at Barcelona: an unexpected way of joining beer and music
In the hall of the old Damm Factory at Barcelona: an unexpected way of joining beer and music.

One of the brightest talks of the event was Mark Mulligan‘s, co-founder and analyst at Midia Consulting, who emphasized how technology has an essential role to modify the relationship between society and music: from the birth of radio to Spotify today, reactions have been many and very different, but music has survived, enlarging its reach. Using Mulligan’s words: “Not fighting the technology is the best we can do”. In his speech filled with graphics and data, he settled the four main phases on digital music: first, piracy; second, download; third, streaming; and fourth, the rise of curated and listen services, which is the one where we are placed now. Asserting that there is still a long way to go through, for instance on the streaming path or the fans engagement, he pointed out that “artists still need to find their pop-corn”, as they haven’t found yet the alternative way of getting the expected revenues from their work. Continue reading “Future Music Forum Barcelona”