Last day started with Cardboard Furniture and Projects, an eco-friendly and innovative furniture design company based in Madrid. They explained how new technologies enable new products. In such sense, the base material of their products is a more rigid, lightweighted and strong kind of cardboard called Re-board that they cut using tools like a Zünd digital cutter. They produce on-demand and in small scale highly resistant and adaptative furniture for home, office, fairs and exhibitions.
Directly inspired by the noted Italian designer and Open-Source furniture pioneer Enzo Mari, the Madrid/Roma based company mmodulUS invited us to hack furniture and enjoy the co-creation experience. Advocates of new sharing economy, they make modular and reconfigurable furniture for people willing to participate in the creation of their own day-to-day spaces.
On Saturday, the Design & Digital Manufacturing event Replic_age started with Martín Sáez from the Belgian company Materialise. Counting with more than 20 years of experience in business, they gave us a solid and realistic vision about professional 3D printing, emphasizing the idea of that 3D printers are being used from a long time in industry.
Next on stage was the Dutch independent researcher Peter Troxler. He is an ideologist, a theoretician of Open Source, mainly applied to Design. He delivered a magnificent Lecture brimming with persuasion and deep considerations. Troxler stressed the importance of a sense of responsibility within the Maker Movement, as we shall go beyond the simple consumerism and banality. Open Source was outlined not only as a good faith answer, but also as a reliable business option. Also, he brilliantly explained the basis of the 3rd Industrial Revolution, condensing the main ideas from a wide intellectual corpus written around this concept. In short, Troxler exhibited in front us us the multiple elements which act in the creation of this new context: from the tight relationship between renewable energies and communicating technologies as Internet, to the new cooperation relationships and useful development. He was so gentle to grant an interview after his speech, that we will publish in a later post.
After a short break, the artist potter Jonathan Keep came on stage. He explained detailedly how he achieved to make porcelain pots using 3D-printing techniques. Since such printers for clay didn’t exist by then, he even had to make his own, using pieces of several sources. He designs by coding trying to emulate the way Nature works.
Fair is the area open to the general public, where people of all ages can interact with the latest advances in digital fabrication as well as knowing what fab labs and universities are working on this matter.
On the other hand, Fest is the festival featuring presentations and lectures of renowned professionals, along with workshops and networking opportunities for attendees.
On Fest stage, Daniel Pietrosemolli introduced Medialab-Prado to the audience, a city-funded organization that promotes digital culture. The “citizen laboratory” is placed in an old wood sawmill reconverted into a modern fab lab. They offer helpful services to anyone with a digital fabrication project in mind.
After that, Sara Alvarellos presented Makespace Madrid, a new space dedicated to digital fabrication that is sustained by its own members. Their complete digital fabrication equipment is available to all the members of the community. Here, more information about membership.
At OFFF Barcelona 2014, we also found some interesting stuff beyond the stages, take for instance The Folio Club, the Barcelona-based platform aimed at promoting and producing independent editorial projects. They also provide offset-digital printing services. We talked with Ana about the print-related projects they promote, she also told us that The Folio Club helped to produce The Poool, the delightful OFFF printed magazine.
At “El Mercadillo”, a place full of exhibition stands with interesting products and services, we talked with Eddie from Camaloon, they make custom stickers and pin badges for personal or promotional use. They featured the Camaloon Be Noticed Corner where attendants to the Festival could draw and write anything they wanted.
Kate Moross is a young Londoner designer and illustrator. She’s also head of Studio Moross. With an encouraging DYI attitude and focusing on the business side of her work, she told us her story. From her first clients achieved shamelessly promoting herself on the early social network MySpace, to her current works for the likes of Adidas or Vogue. In the process, she has not lost any of her freshness, independency and visual impact. Moross has also been behind some of the most important artwork in British music in recent years. For instance, the ones for the British singer Jessie Ware.
After Kate Moross, the lunch break came. People started to look tired after several nights of “juerga” and little sleep. But enjoying of the sun warmth and the beautiful views was revitalizing enough.
Noted german type designer Erik Spiekermann made one of the most memorable speeches of the Festival, full of caustic and clever remarks about Design, Typography and other related stuff. He has designed many typefaces of extended use and been part of the team that made the Helvetica Neue typeface. Spiekermann also appeared on documentary Helvetica.
Through the years, he got involved on Web Design. Talking about the never-ending task of making websites, one of his more retweeted phrases last Saturday was “Websites are always in Beta”. After a long and successful trajectory and near to retirement, he has started a new project, the gallery and letterpress workshop P98A , mixing tools and techniques from wood types to laser cut plates. Having spent a good amount of his career in front of screens, this is his way of going from bits to atoms.
An hyper crowded Open Room Stage opened with the finish creative agency Kokoro & Moi. They showed us their imaginative approach to give their clients ad-hoc design solutions, regardless of being digital or print. They also proposed some challenging equations like “Openness + Randomness =3” or “People + People =3”, meaning the importance of working collaboratively and with no preconceptions.
The Bangkok-based designer and illustrator Pomme Chan presented her work, inspired by everyday life and obsessed with details. A good sample of that are her hand lettering illustrations made light for the Absolut Artelier.
After that, it was time for a break, while eating our “bocata” under the sun, the relaxed surroundings of Disseny Hub looked like this …
OFFF Festival 2014 started with all the features one may expect from a Barcelona’s Festival: relax, sun and creativity. The hippest design fest in the city begun with high expectations not only about their speakers, all of them internationally renowned professionals, but also about the cool audience and the fun that everyone expected to have.
The first achieved mark was The Poool magazine, a beautiful present we received before the doors opened. It was as good as anticipated. Risky and delicate, no ads inside, it is a delightful visual experience. During the fair we talked with The Folio Club, the company in charge of this work, and they were very proud about it: we’ll talk about that in a separate post.
Loren Ipsum, the latest generation of Atelier, is a multidisciplinary design studio based in Barcelona. They are a numerous young multinational team of designers. On stage, they shared their fun of working together, surprising us with freshness, vibrant energy, and bold proposals.
Digital is ubiquitous, like it happened with electricity. It is not a novelty anymore.
We live in an hybrid age. Differences between “old” and “new” technologies become irrelevant. Every day, new projects merging physical and digital worlds are born.
PostDigital Node is a blog about bits and atoms.
We are aimed to promote projects related to Digital Fabrication, Maker Culture, Niche Factories, Wearable Tech, Internet of Things, Big Data, Smart Cities, Open Hardware, Sharing Economy, Legal Tech, Smart Health, Biohacking, Civic Tech, DIY / DIWO, Crowdfunding, Open Source, Creative Commons, Open Design, and more …
We are based in Barcelona, a cosmopolitan and creative city attracting talent from all over the world.