RE.WORK Technology Summit was held during two days in Umweltforum (Environmental Forum). This church venue, situated near Berlin Alexanderpatz, is over a hundred years old and has been renovated with high-spec environmental technology.
Day Two opened with the Start-Up Stage. From the six participating start-up companies, all of them with interesting proposals, we highlighted the Berlin-based start-up LUUV, who presented a “bits and atoms” project looking very promising. They are aimed to produce and market the first 3D-Printed plug & play camera stabilizer for smart phones and action cameras, that allows to everybody to shoot steady footage at any time. Now, they are in a prototype stage and “looking for hardware-loving investors”.
Following the Start-Up Stage, Béatrice Marquez-Garrido presented us Future and Emerging Technologies (FET), an EU-backed funding programme whose mission is discovering new technologies with an emphasis on inter-disciplinary, collaborative and high-risk projects. During her brief presentation, she showed some innovative projects where FET is working on as the computer-controlled brain stimulation technology HIVE and the new generation of neuroprostheses Brain Bow. A call is open to submit novel ideas for radical new technologies.
“Meet the New Makers” session gathered to three noted speakers: Ronen Kadushin, Peter Troxler and Sebastien Bourdeauducq, discussing about topics as Open Design, Maker movement and Open Source.
Starting this session, the Israeli, Berlin-based industrial designer Ronen Kadushin enthusiastically talked about Open Design, to which he defined as design behaving as software. He also regarded Open Design as an opportunity for industrial design “to join to the network” and be part of “the cutting-edge society”.
The impressive curriculum of Oscar Tomico makes clear that he has exceeded by far the “young promise” state. Developing several simultaneous projects as researcher and professor from Eindhoven to Tsukuba and many other renowned universities, this Barcelona- born Designer has transformed interaction design from a weird way of imagining things to a reality surrounding us in our daily live in the more natural manner. Focusing now on Smart Textiles, he gave an enthralling talk at Replic_age 2014 Madrid about how our clothes will change and improve our lives in years to come.
Replic_age Day 2 was arriving to its end, and everyone was taking their place in front of a supersized screen where they will broadcast the Champions League final match between two historical rivals: Real Madrid vs. Atlético Madrid. While people took their beers and get ready for an intense soccer time, I asked Oscar Tomico if he would be so kind to grant me some minutes for an interview. And despite all the excitement, noise and loud laughter around us, he strung together a long thread of really deep-minded thoughts about Smart Textiles, Wearables and the future of fashion industry.
P.N. Which lines are you mainly developing by now?
O.T. Nowadays I’m focusing mainly in two lines: by one hand, designing services based on Smart Textiles; by the other, taking Wearables to fashion. On the first line we are trying to help textile industries to change with the help of creative industries, revolving the basis of their business thinking. For instance, transforming the vertical production structure to a flatter, collaborative structure. We help them to go from a very general idea about the future to specific projects to be carried out locally with available infrastructures.
P.N. There is a growing interest by locally made products. Do you think this is a real way to revert globalization?
O.T. Actually, I think that the idea of creating something separated from one’s own context and history is a dead idea. Now people is realizing that if everybody makes furniture as Ikea, Ikea will make it cheaper… so it won’t be a really good idea. Everybody making Scandinavian design, it has not sense at all. Hence people is realizing that the only way of distinguishing your product is that it reveals the place where it came, the materials and culture that come from the place of one’s own. We shall design locally for a global market.
Last day started with Cardboard Furniture and Projects, an eco-friendly and innovative furniture design company based in Madrid. They explained how new technologies enable new products. In such sense, the base material of their products is a more rigid, lightweighted and strong kind of cardboard called Re-board that they cut using tools like a Zünd digital cutter. They produce on-demand and in small scale highly resistant and adaptative furniture for home, office, fairs and exhibitions.
Directly inspired by the noted Italian designer and Open-Source furniture pioneer Enzo Mari, the Madrid/Roma based company mmodulUS invited us to hack furniture and enjoy the co-creation experience. Advocates of new sharing economy, they make modular and reconfigurable furniture for people willing to participate in the creation of their own day-to-day spaces.
Kate Moross is a young Londoner designer and illustrator. She’s also head of Studio Moross. With an encouraging DYI attitude and focusing on the business side of her work, she told us her story. From her first clients achieved shamelessly promoting herself on the early social network MySpace, to her current works for the likes of Adidas or Vogue. In the process, she has not lost any of her freshness, independency and visual impact. Moross has also been behind some of the most important artwork in British music in recent years. For instance, the ones for the British singer Jessie Ware.
After Kate Moross, the lunch break came. People started to look tired after several nights of “juerga” and little sleep. But enjoying of the sun warmth and the beautiful views was revitalizing enough.
Noted german type designer Erik Spiekermann made one of the most memorable speeches of the Festival, full of caustic and clever remarks about Design, Typography and other related stuff. He has designed many typefaces of extended use and been part of the team that made the Helvetica Neue typeface. Spiekermann also appeared on documentary Helvetica.
Through the years, he got involved on Web Design. Talking about the never-ending task of making websites, one of his more retweeted phrases last Saturday was “Websites are always in Beta”. After a long and successful trajectory and near to retirement, he has started a new project, the gallery and letterpress workshop P98A , mixing tools and techniques from wood types to laser cut plates. Having spent a good amount of his career in front of screens, this is his way of going from bits to atoms.
Digital is ubiquitous, like it happened with electricity. It is not a novelty anymore.
We live in an hybrid age. Differences between “old” and “new” technologies become irrelevant. Every day, new projects merging physical and digital worlds are born.
PostDigital Node is a blog about bits and atoms.
We are aimed to promote projects related to Digital Fabrication, Maker Culture, Niche Factories, Wearable Tech, Internet of Things, Big Data, Smart Cities, Open Hardware, Sharing Economy, Legal Tech, Smart Health, Biohacking, Civic Tech, DIY / DIWO, Crowdfunding, Open Source, Creative Commons, Open Design, and more …
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