August 2014 – Postdigital Node

Forum for The Future is a non-profit organization specialized in sustainable development. They work with companies, governments and other organizations to solve sustainability challenges. We spoke with UK-based industrial designer Rodrigo Bautista, member of the System Innovation team at Forum for the Future.

PN: Let’s talk about Forum for the Future …

RB: We are an organization of around 100 people with offices in New York, London, Singapur, and many others. We help organizations and companies to be more sustainable. If they want to reduce their carbon footprint or improve their portfolio in terms of their products and services to be more sustainable, we have processes to help them. We could say we are like a think tank.

PN: But always focusing on sustainability, that is your speciality, isn’t it ?

RB: We have three big areas: Food, Energy and Sustainable Business. Regarding the Food area, we aim to change it, make it more efficient and reconnect producers with consumers. Nowadays our relationship with food is broken: we go to a supermarket and our relationship is packaged. Many children can’t even recognize fruits and vegetables. Concerning the Energy area, we address a lot of problems mainly related to the consume based in fossil fuels. We are interested in generating more circular economy models.

In Sustainable Business area we have rather an one-to-one approach. It is usually a long-term program, to help companies by embedding sustainability in their internal processes. It is more like building capacities, it requires a lot of strategy.

We have some great tools to create future scenarios, this is also the reason of our name, Forum for the Future. For instance, Consumer Futures 2020 or Fashion Future 2025. One year ago we published the Informal City Dialogues, it was a project developed in six cities of the South hemisphere: Accra, Bangkok, Chennai, Lima, Manila, and Nairobi. We generated scenarios of how the informal economy could be by 2040.

PN: Explain to us more about how these future scenarios work…

Continue reading ““Future is written in our dreams”: Interview with Rodrigo Bautista (Forum for the Future)” →

By choice or by force, many business are quickly turning into free. Default price in many services tends to be zero, and this situation which at first affected music, books and other items, easily reproducible by digital means, now starts to have an effect on physical items too: this was one of the impacts of the transformation of atoms into bits, and this will be one of the consequences of the transformation of bits into atoms. The free circulation of files on-line and the spread of digital fabrication join to create a new background where obtaining a particular object won’t be necessarily related to its purchase, as it could be made for free.

In his book <<The Curve: From Freeloaders into Superfans>>, Nicholas Lovell analyzes in detail this new business context where free products are taken for granted, and proposes solutions for those who are searching for a way to gain their earnings in the current situation. In Lovell’s book, you can find a very interesting and up-rising thesis: you can earn benefits from a free-of-charge business model, the key is just to understand what can you give without cost, who your customers are, and what are they willing to pay for.

The Curve Infography (thecurveonline.com)

Of course, this needs further explanation.

Continue reading “The Curve: From Freeloaders into Superfans – Nicholas Lovell” →