On Friday, as music at Barcelona’s Sónar Advanced Music Festival stages kept sounding non-stop, we had the chance of attending some cutting-edge presentations on the frontier between art and technology at Sónar +D.
The first stimulating proposal of the day came from Japanese artist/designer Sputniko!. Now working as Assistant Professor at MIT Media Lab for the Design Fictions Group, she is also a highly renowned pop-culture personality in Japan, with a wide expertise as developer of hybrid projects addressed to question boundaries between technology and everyday life.
Coining the term “New Pop”, she talked about the importance of creating controversial works and challenging proposals using the power of new media, specially the social ones. In her experience, you can develop an influential position as a popular figure and take it to make a difference through insightful projects with an actual meaning.
She usually makes known her innovative projects through music video-clips full of imagination and humor. Sputniko! exposed some of her more celebrated works, as the Menstruation Machine, a device which simulates the symptoms of menstruation for those who wear it. Also, she talked about her Lunar Girl project with space agency NASA, a project meant to approach young girls to space sciences.
A real designer for debate, Sputniko! gently shared with PostDigital Node some other thoughts in an interview that we will publish in the following days.