Sputniko! is an artistic name based both on technology (Sputnik) and surprise (o!): and that is in some way a good definition for her work too, mixing design, technology, art and many other disciplines to cause our amazed surprise and constant delight. Hiromi Izaki, real name of Sputniko!, mathematician by career and artist by profession, seduced us with the softness of her manners and the strength of her ideas during our conversation at Sónar +D Barcelona. An Assistant Professor at renowned MIT Media Lab, while keeping her allure of “Woman of the Year 2013” by Vogue Japan Magazine, she shared with us her thoughts about technology, design, art, pop culture, and society in the world to come.
P.N. You are constantly mixing different areas from video to music to technology: how do you like to define your creations and installations? Is that wide mixing of techniques something deliberate to enhance your message, or just a way to feel comfortable to develop your work?
S. If I need to explain what I do and why I work with so many media, also working with many different genres of people, I think that artist would be a very convenient word that covers everything for me. I guess the reason why I work in so many different formats is that I have always been a hybrid, I grew up mixing techniques. I like just working with different ideas and genres because it give me an inspiration. I just can’t stop crossing borders, I just like it.
The last day of Sónar +D Creativity & Technology Conference was maybe a quieter one, with less talks and workshops. Anyway, we discovered some really interesting stuff.
Data Cuisine, Helsinki-born research project by Moritz Stefaner and Susanne Jaschko, was one of the most surprising projects presented during these three days. Using food as a medium, they represent data and tell stories from the local context where food is cooked. On stage, they presented the results of a 4-day workshop done at Barcelona as part of the CCCB’s Big Bang Data exhibition. Expressing data on a physical medium beyond the screen, they managed to get our attention on important issues as the unemployement rate or the state of scientific research in our country.
We missed the Friday live demo of Belgian creative studio Superbe but on Saturday we visited them at their stand at the MarketLab to know about the two products they presented at Sónar +D: Geometric Music is an app that enables to make music with sounds you record in a very intuitive fashion by using geometric forms and colors. On the other side, Minimom are Arduino-based little boxes to play with 8-bits recorded sounds. There are different models with different functions . By combining some of these little boxes you can have a physical experience and create real music. Superbe is also working on a prototype with more advanced features.
On Friday, as music at Barcelona’s Sónar Advanced Music Festival stages kept sounding non-stop, we had the chance of attending some cutting-edge presentations on the frontier between art and technology at Sónar +D.
The first stimulating proposal of the day came from Japanese artist/designer Sputniko!. Now working as Assistant Professor at MIT Media Lab for the Design Fictions Group, she is also a highly renowned pop-culture personality in Japan, with a wide expertise as developer of hybrid projects addressed to question boundaries between technology and everyday life.
Coining the term “New Pop”, she talked about the importance of creating controversial works and challenging proposals using the power of new media, specially the social ones. In her experience, you can develop an influential position as a popular figure and take it to make a difference through insightful projects with an actual meaning.
She usually makes known her innovative projects through music video-clips full of imagination and humor. Sputniko! exposed some of her more celebrated works, as the Menstruation Machine, a device which simulates the symptoms of menstruation for those who wear it. Also, she talked about her Lunar Girl project with space agency NASA, a project meant to approach young girls to space sciences.
A real designer for debate, Sputniko! gently shared with PostDigital Node some other thoughts in an interview that we will publish in the following days.