Sputniko! is an artistic name based both on technology (Sputnik) and surprise (o!): and that is in some way a good definition for her work too, mixing design, technology, art and many other disciplines to cause our amazed surprise and constant delight. Hiromi Izaki, real name of Sputniko!, mathematician by career and artist by profession, seduced us with the softness of her manners and the strength of her ideas during our conversation at Sónar +D Barcelona. An Assistant Professor at renowned MIT Media Lab, while keeping her allure of “Woman of the Year 2013” by Vogue Japan Magazine, she shared with us her thoughts about technology, design, art, pop culture, and society in the world to come.
P.N. You are constantly mixing different areas from video to music to technology: how do you like to define your creations and installations? Is that wide mixing of techniques something deliberate to enhance your message, or just a way to feel comfortable to develop your work?
S. If I need to explain what I do and why I work with so many media, also working with many different genres of people, I think that artist would be a very convenient word that covers everything for me. I guess the reason why I work in so many different formats is that I have always been a hybrid, I grew up mixing techniques. I like just working with different ideas and genres because it give me an inspiration. I just can’t stop crossing borders, I just like it.